Our CEO was recently interviewed by TheAdReview about how our company innovates and the solutions we provide to our customers.
First of all, how are you and your team doing in these COVID-19 times?
We’re doing well. Most of our team members are young and managed to avoid getting COVID or overcame it rather quickly. We already worked as a distributed team, and were adept at collaborating in the cloud from a business perspective, so the adjustment was fairly easy. Most of our clients are based in other states or countries, and collaborating online is second nature.
Tell us about you, your career, how you founded or joined this company?
My partner and I founded GW Apps 3 years ago. Previously we worked together at an IT Professional firm helping businesses migrate their legacy applications to the cloud. It is a time-consuming effort with a lot of repeatable tasks. We saw an opportunity to leverage modern cloud-based tools and offer a similar service at a much lower cost. So we embarked on a mission to make it easier and more affordable to build web applications.
How does your company innovate?
GW Apps enables small and medium-sized businesses to build web applications leveraging No-Code technologies and save up to 80% of the costs in the process: All without having to write a single line of code. With GW Apps, you can build smart forms, easily add logic and workflow, trigger automation, deliver custom reports, and share data between applications, all on a single platform.
How the Coronavirus pandemic affects your business, and how are you Coping?
Our business is global, and 95%+ of our clients connect with us virtually. A third of our staff is also based overseas. So we are used to working virtually. From an operational perspective, there have not been many changes. Probably the opposite, as our clients have all upped their games and learned to work virtually, making it even easier to collaborate and support them. There was some slowdown at the beginning of the pandemic, as a few clients canceled or delayed projects due to uncertainty in their business. But business stabilized after a few months and picked it up again. Customers want to accelerate their digital transformation and look at more efficient ways to build web applications to manage their business better.
What specific tools, software, and management skills are you using to navigate this crisis?
We were already operating in the cloud, as we are a Google Business partner, and are leveraging the full range of Google technologies. Our team also works with the other leading cloud vendors, Microsoft and AWS. Our proprietary solution helps customers extend their investment in cloud-based collaboration platforms and build custom solutions to modernize their operations. Since 95% of our customers are located in other states or countries, a third of our staff lives in Latin America and Africa. This is the new business model. We’re blessed with all the innovations that vendors bring to the market to make this possible.
Who are your competitors? And how do you plan to stay in the game?
We operate in a hot space, growing at 45% yearly but with many players. But No-Code is a very segmented market. Many vendors focus on team collaboration (Airtable) or transform spreadsheets into web apps (Appsheet). Others are great for building mobile apps. We found our sweet spot addressing the needs of SMB who need to automate their business workflow processes and build self-service forms that are coupled with a higher degree of workflow automation.
Your Final Thoughts
We’re blessed to be in the business of helping SMB digitize their operations. Large enterprises have many choices, but they come at a high price. We offer similar solutions at affordable prices. This segment has been neglected, and we are very excited to deliver these solutions to our SMB clients. Although we have learned to work and operate from anywhere, I think there is great value in meeting at the workplace from time to time. I miss the bond and camaraderie that we get when we interact in person and hope that we’ll reach a high level of protection and comfort to resume some form of working on-site soon.