{"id":17763,"date":"2026-03-02T15:25:55","date_gmt":"2026-03-02T23:25:55","guid":{"rendered":"https:\/\/gwapps.com\/?page_id=17763"},"modified":"2026-05-04T09:56:38","modified_gmt":"2026-05-04T16:56:38","slug":"mexicos-mid-market-reality-digitization-only-works-when-its-maintainable","status":"publish","type":"page","link":"https:\/\/gwapps.com\/it\/resources\/mexicos-mid-market-reality-digitization-only-works-when-its-maintainable\/","title":{"rendered":"La realt\u00e0 del mercato medio messicano: la digitalizzazione funziona solo quando \u00e8 sostenibile"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17763\" class=\"elementor elementor-17763\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36716d9 e-con-full e-flex e-con e-parent\" data-id=\"36716d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8d586 elementor-widget elementor-widget-breadcrumbs\" data-id=\"ad8d586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/gwapps.com\/it\/\">Casa<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67098bc e-con-full e-flex e-con e-parent\" data-id=\"67098bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a17adc5 e-con-full e-flex e-con e-child\" data-id=\"a17adc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc989a6 e-con-full e-flex e-con e-child\" data-id=\"fc989a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-10d348b e-con-full e-flex e-con e-child\" data-id=\"10d348b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b1168 elementor-widget elementor-widget-text-editor\" data-id=\"70b1168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nel nostro lavoro con le aziende di medie dimensioni in Messico, abbiamo notato uno schema ricorrente e costoso.<\/p>\n<p>Camminando per questi uffici, si percepisce un autentico impegno nell'innovazione. Queste aziende hanno investito molto nella digitalizzazione. Ma se si guarda sotto il cofano, si scopre quello che noi chiamiamo un <strong>\u201cCimitero del software.<\/strong>\u201c<\/p>\n<p>Abbiamo visto organizzazioni pagare mensilmente per piattaforme di alto livello che vengono a malapena utilizzate. Perch\u00e9?<\/p>\n<ul>\n<li><strong>Il divario di complessit\u00e0:<\/strong> Gli strumenti erano cos\u00ec complessi che gli utenti sono tornati a Excel e WhatsApp.<\/li>\n<li><strong>L'aspirapolvere consulente<\/strong> Gli esperti che hanno installato il sistema se ne sono andati, portandosi via il \u201csaper fare\u201d.<\/li>\n<li><strong>La Fuga della Licenza<\/strong> Le aziende pagano ancora migliaia di dollari per licenze che nessuno utilizza pi\u00f9.<\/li>\n<\/ul>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8451de elementor-widget elementor-widget-text-editor\" data-id=\"e8451de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vogliamo dare credito a questi leader: Hanno fatto la cosa giusta cercando di digitalizzare. Ma gli \u00e8 stato venduto un \u201cfuturo\u201d che richiedeva un livello di manutenzione e complessit\u00e0 che le loro operazioni quotidiane semplicemente non potevano sostenere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b79a79 elementor-widget elementor-widget-heading\" data-id=\"9b79a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Da Strumenti Abbandonati ad Agilit\u00e0 \"Benedetta dall'IT\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ad5a5 elementor-widget elementor-widget-text-editor\" data-id=\"c5ad5a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c8 qui che solitamente inizia lo Shadow IT. Quando il software \u201cufficiale\u201d e costoso \u00e8 troppo difficile da usare, i dipendenti trovano alternative proprie \u201cfacili\u201d (e non gestite).<\/p>\n<p>Al <strong>GW App<\/strong>, Abbiamo aiutato diverse aziende messicane a ripulire questo \u201cSoftware Graveyard\u201d. Abbiamo sostituito sistemi complessi e abbandonati con soluzioni ottimizzate costruite sulla nostra <strong>No-Code<\/strong> piattaforma.<\/p>\n<p>La differenza? <strong>Semplicit\u00e0 con Governance.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991f2f8 elementor-widget elementor-widget-heading\" data-id=\"991f2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Facile da Costruire, Ancora pi\u00f9 Facile da Usare\n<div><\/div><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3821f6c elementor-widget elementor-widget-text-editor\" data-id=\"3821f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Invece di aspettare un consulente o un ciclo di sviluppo di sei mesi, il tuo team \u2013 o il tuo reparto IT \u2013 pu\u00f2 creare in poche ore il flusso di lavoro di cui ha bisogno. Grazie all&#x27;interfaccia intuitiva, il tasso di adozione \u00e8 quasi del 100%. Non dovrai pi\u00f9 pagare per software che nessuno usa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e367528 elementor-widget elementor-widget-heading\" data-id=\"e367528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Consolidare il cimitero\n<div><\/div><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60c603 elementor-widget elementor-widget-text-editor\" data-id=\"c60c603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Perch\u00e9 gestire 15 licenze diverse per 15 problemi diversi? Ti aiutiamo a migrare quelle soluzioni \u201cmorte\u201d (point solutions) su un unico hub gestito. Interrompi le perdite finanziarie e riacquista una visione chiara del tuo ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-229d100 elementor-widget elementor-widget-heading\" data-id=\"229d100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Ospitato su GCP: La Sicurezza di Cui Ti Fidi Gi\u00e0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999b64f elementor-widget elementor-widget-text-editor\" data-id=\"999b64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spostando questi processi su GW Apps, non li stai semplicemente rendendo \u201cpi\u00f9 facili\u201d, li stai rendendo sicuri. Poich\u00e9 siamo ospitati su <b>Google Cloud (GCP)<\/b>, i tuoi dati rimangono protetti dalla stessa infrastruttura che alimenta le organizzazioni pi\u00f9 sicure al mondo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f0875 elementor-widget elementor-widget-heading\" data-id=\"10f0875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La Nostra Raccomandazione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cfb87 elementor-widget elementor-widget-text-editor\" data-id=\"b4cfb87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'obiettivo non \u00e8 comprare pi\u00f9 software; \u00e8 sviluppare pi\u00f9 capacit\u00e0.<br \/>Smetti di pagare per gli errori dei consulenti passati. Sostituisci il tuo \u201cCimitero di Software\u201d con un ecosistema di app vivo, funzionante e approvato dall'IT che viene effettivamente utilizzato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b46b63 elementor-widget elementor-widget-text-editor\" data-id=\"1b46b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #515151; font-family: Poppins, sans-serif; font-size: 15px;\">Se avete domande o desiderate programmare una demo\/riunione, potete contattarci all'indirizzo sales@gwapps.com o richiedere la vostra riunione qui:\u00a0<\/span><a style=\"background-color: #ffffff; color: #414243; font-family: Poppins, sans-serif; font-size: 15px; font-weight: 400;\" href=\"https:\/\/meetings.hubspot.com\/support1313\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #2196f3;\">Richiedi un incontro<\/span><\/a><span style=\"color: #515151; font-family: Poppins, sans-serif; font-size: 15px;\">. Puoi anche usare questo link per iniziare la tua prova gratuita: <\/span><a style=\"background-color: #ffffff; color: #414243; font-family: Poppins, sans-serif; font-size: 15px; font-weight: 400;\" href=\"https:\/\/gwapps.com\/it\/sign-up-landing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #2196f3;\">30 giorni di prova gratuita di GW Apps<\/span><\/a><span style=\"color: #515151; font-family: Poppins, sans-serif; font-size: 15px;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b84fa5 e-con-full e-flex e-con e-child\" data-id=\"8b84fa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece20cf elementor-widget elementor-widget-heading\" data-id=\"ece20cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Post recenti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d283e elementor-grid-1 elementor-posts--align-left elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"93d283e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17763 page type-page status-publish hentry category-blog-whitepapers category-resources\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/gwapps.com\/it\/resources\/mexicos-mid-market-reality-digitization-only-works-when-its-maintainable\/\" >\n\t\t\t\tLa realt\u00e0 del mercato medio messicano: la digitalizzazione funziona solo quando \u00e8 sostenibile\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17519 page type-page status-publish has-post-thumbnail hentry category-blog-whitepapers category-events tag-artificial-intelligence tag-cloud-computing tag-cloud-conference tag-google-cloud-next-2026 tag-google-cloud-partner tag-gw-apps tag-no-code-applications tag-vertex-ai\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/gwapps.com\/it\/resources\/google-cloud-next-2026\/\" >\n\t\t\t\tGoogle Cloud Next 2026 ti chiama!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15674 page type-page status-publish has-post-thumbnail hentry category-blog-whitepapers category-resources tag-events tag-gw-apps tag-no-code-applications\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/gwapps.com\/it\/resources\/expo-tecnologia-events-2025-automation\/\" >\n\t\t\t\tGrande successo all'incontro con le imprese locali a Expo Technologia a Citt\u00e0 del Messico e Monterrey.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15317 page type-page status-publish has-post-thumbnail hentry category-blog-whitepapers category-resources\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/gwapps.com\/it\/resources\/improving-authorization-approval-processes-with-no-code\/\" >\n\t\t\t\tMigliorare i Processi di Approvazione delle Autorizzazioni con il No-Code\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15299 page type-page status-publish has-post-thumbnail hentry category-blog-whitepapers category-resources\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/gwapps.com\/it\/resources\/the-power-of-no-code-platforms-and-generative-ai-creating-business-apps-will-become-easier\/\" >\n\t\t\t\tIl Potere delle Piattaforme No-Code e dell'IA Generativa. Creare App Aziendali Diventer\u00e0 Pi\u00f9 Facile\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16a9e93 e-flex e-con-boxed e-con e-parent\" data-id=\"16a9e93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e35b234 e-con-full e-flex e-con e-child\" data-id=\"e35b234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1722a9b elementor-widget elementor-widget-heading\" data-id=\"1722a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pronto per iniziare?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c9394 elementor-widget elementor-widget-text-editor\" data-id=\"56c9394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inizia la tua prova gratuita di 30 giorni e scopri quanto \u00e8 facile connettere i tuoi dipendenti ai servizi di cui hanno bisogno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc6353 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dcc6353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/gwapps.com\/it\/sign-up-landing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prova gratuita di 30 giorni<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Abbracciare la digitalizzazione e l'automazione dei processi porta numerosi vantaggi che possono contribuire al successo aziendale.<\/p>","protected":false},"author":1,"featured_media":0,"parent":4549,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"categories":[146,145],"tags":[],"class_list":["post-17763","page","type-page","status-publish","hentry","category-blog-whitepapers","category-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mexico\u2019s Mid-Market Reality: Digitization Only Works When It\u2019s Maintainable | GW Apps<\/title>\n<meta name=\"description\" content=\"In our work with Mid-Market companies we\u2019ve noticed a recurring\u2014and costly\u2014pattern. Stop paying for the mistakes of past consultants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gwapps.com\/it\/resources\/mexicos-mid-market-reality-digitization-only-works-when-its-maintainable\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mexico\u2019s Mid-Market Reality: Digitization Only Works When It\u2019s Maintainable\" \/>\n<meta property=\"og:description\" content=\"In our work with Mid-Market companies we\u2019ve noticed a recurring\u2014and costly\u2014pattern. 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